About this site

Welcome to SFMC Tips, your go-to resource for all things Salesforce Marketing Cloud (SFMC), marketing technology, and development. I’m Lucas Costa, a Senior Engineer with a passion for solving complex problems through innovative tech solutions.

With almost 8 years of experience in Salesforce Marketing Cloud and a deep understanding of server-side JavaScript, AMPscript, and automation, I created this blog to share my tips, tricks, and expertise. Whether you’re looking to troubleshoot a tricky issue in SFMC or optimize your marketing automation, this blog is for you.

What You’ll Find Here

On this blog, I cover a range of topics from practical guides to advanced coding techniques. My posts focus on:

• Server-Side JavaScript (SSJS) and AMPscript: Learn how to harness the power of SFMC’s scripting languages to take your automations and emails to the next level.

• Automation Studio and Journey Builder Tips: Discover ways to enhance your automation flows and customer journeys.

• Marketing Cloud Best Practices: Get insights into how to optimize your marketing strategies, improve email deliverability, and make the most out of SFMC’s features.

• Tech Tutorials: Explore other tech topics that inspire me, from debugging techniques to web development projects and beyond.

My Philosophy

I believe in making complex concepts easy to understand and applying technology in ways that drive real business value. In addition to sharing technical insights, I strive to help marketers and developers understand how they can work more effectively within the SFMC ecosystem. Whether you’re a seasoned developer or just starting out, you’ll find resources to help you grow.

Get in Touch

If you have any questions, suggestions, or just want to chat about all things SFMC, feel free to reach out to me on LinkedIn. Let’s connect and keep the conversation going!